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Jasic Technology Officially Launched Its New Logo

Release time:2012-12-4 11:38:44

    On 1st June, 2011, Jasic Technology officially launched its new logo, aiming at explaining its development concept more accurately and telling our customers that Jasic Technology has involved itself in the internationalization of Chinese welding and cutting equipment with an innovative spirit and a positive and open mind.

    In order to make the brand easier to identify and memorize and the brand clearer and more explicit, the main part of the new logo is composed of three irregular triangles and the company’s abbreviation “JASIC”. It improves the combination of the original logo, and it is more simple, more international and more powerful in its design when compared with the original one. The three irregular triangles can be regarded as abstract leaves and sails, representing that Jasic Technology is a modern and innovative enterprise with a high sense of social responsibility focusing on environmental protection and energy saving. Based on the key elements and future strategy of the company, four elements are introduced into its new logo, namely steady, high-quality, innovative and eco-friendly. Meanwhile, more power and reliability is brought out by setting up the new color system and using the unique “JASIC orange” and “JASIC black”. “JASIC orange” is the warmest color when compared with all its analogous colors, and it reflects the industry characteristics of Jasic Technology, dynamic, fashionable, sincere and full of passion. “JASIC black” is pure black, and it stands for the scrupulous and dedicated spirit of Jasic Technology.

    In keeping with the global trend of development and the customer-oriented marketing environment, Jasic Technology launched its new logo combined with its own characteristics. It is an important measure to construct its brand project and promote its corporate image in the process of its strategic adjustment.

 

 

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